The most important metrics of social media are: traffic, sales, and profit.
Traffic- It is important to measure the quantity of media, rather than the quality.
Sales- is is important to know how you are doing with the sales. Is it selling or not?
Profit- the money earned from you investment and the result in sales from your product.
Using data from the metrics will allow you to see your progress in the sale. You would be able to know how well or how bad the sell is going. That way you can decide whether you want to keep with the sell or stop. If it is bringing good profits then you will want to keep on selling it. And if the sell is bad, it would be a better idea to remove the product from stock. That way you don't lose anymore than what you have invested.
Yes what you are saying is true. Using data will allow us to view what progress are made: whether we have gain or losses profit or customers. One thing you did not mention was ROI, Return on investment, which allows companies to see if their actions will help gain their money and customers. Check on that. Sometimes a bad product will later be a good investment. Television was considered as a bad product for a while because people are used to radio. They are not used to see pictures with sounds, they are used to sounds from the radios. That's why it took televisions about ten years to really progress.
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