Market Media

Content marketing  is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience with the objective of driving profitable customer action. It is the art of communicating with customers and propects without selling.
 It is important to companies and organizations because they create  strategies  how to reach out to their consumers. They also know what audiences are going to be targeted. It is all about delievering information to the audience to make them more intelligent. Content marketing choose to create new informaion and share it through via and all media. Examples would be custom magzines, email, digital content, websites, etc...
 It is important to us as audiences to learn about the valuable content before we actually use it. Its the campany's job to get us to be attracted and eganged in using the product that way they have good profits, and satisfied customers.

The difference of the videos these two videos is that the first video shows Erick Qualman speaking in different parts of the world about socialnomics. He spoke about how we are going to need to catch up with the new  social networksthat we be coming out in the future. In the second video it was more of a presentation of Socialnomics in a slideshow giving us more statistical informaion. This video had music playing in the background as well as graphics which made it more interesting.

People like to see visual and interesting presentations like the second video, sometimes we can get bored listening to someone speak for an hour or so about the same thing over and over. We can start to get impatient, while on the other hand with visual presentation it keeps us entertained because we are wanting to see what coming up next. It can impact the users because there are people who prefer speaking presentations, and others would perfer just seeing something on a screen.

Sorry Guys about the typos in the first sentence, I was tired after work.

The effect that social media and convergent media had on the reporting of the BP oil spill that workers there could have been recording it on their cellphones and posting it on the internet before the news was able to get it out to the public. People could of seen it first on the internet than television. Also workers could have been texting it to family and friends and that way the news spread even quickers. Reporters probably took longer to get to the spot to be able to actually cast the spill live. Now with digital media news is easy to get around. Like Shirky said the internet is a good way of filtering news all over the world.

To me social networkds and new media are the same because it will all be new technology that we will be using to socialize and to communicate. It will all relate to technology. To me the social networks are the popular socializing pages like facebook, myspace, twitter, etc... Being able to use these pages it lets me communicate with friends and family that live far away. Being able to look at pictures and videos taht they post is a way of communicating visually. Social networks and new media will change mass communication in the way that we will be using whatever new technology comes out in the future. We are being exposed to a lot of media that it seems that it seems that we are expected to use it in the future.