Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience with the objective of driving profitable customer action. It is the art of communicating with customers and propects without selling.
It is important to companies and organizations because they create strategies how to reach out to their consumers. They also know what audiences are going to be targeted. It is all about delievering information to the audience to make them more intelligent. Content marketing choose to create new informaion and share it through via and all media. Examples would be custom magzines, email, digital content, websites, etc...
It is important to us as audiences to learn about the valuable content before we actually use it. Its the campany's job to get us to be attracted and eganged in using the product that way they have good profits, and satisfied customers.
Well said. Remember many companies used what's called marketing communication. They developed new prospects for new markets, providing third-party endorsements, and generating sales leads through the press and news media. They used public relations to help support advertising/marketing campaigns. Emails, websites, blogs are a classic examples of context marketing but think of this: what about newspapers or books? Can they use context marketing on books? What do you think?
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